This is a piece I published back in October on LinkedIn and I’ve finally managed to convince our editor to feature this on the blog. So without further ado, let’s talk influencer marketing. Over the past three years at Twenty3, we’ve built our own sports influencer network that we use to drive website traffic, app…
Bath is one of Britain’s most picturesque locations, but it probably isn’t considered to be a hotbed of football by many people outside of the city walls. “When you talk to people around the world and you say you come from Bath, they’ll mention Roman baths, Georgian buildings, Jane Austen and Bath Rugby Club, and…
The Champions League is back – cue iconic pre-match anthem and inevitable goosebumps. Most of the Round of 16 ties are still alive and kicking, with Atalanta and Bayern Munich the only two teams who could be forgiven for thinking that their passage to the quarter-finals is a mere formality. While we’ve witnessed the odd…
Every now and then it doesn’t hurt to take a look back and see how far you’ve come. Building the Twenty3 Content Toolbox has taken over two years of hard work for us. What started out as an internal tool to try and save the sanity of our graphic designer – it seems to have…
If a weekly trip to the cinema was part of your life’s routine, you could have spent the last month only seeing high-class, innovative period adaptations. Little Women, The Personal History of David Copperfield, Emma.; films that take a classic and give it a new spin. And — as I always say — what’s good…
James Ward-Prowse is the sort of player every Premier League manager would love to have. Except he’s not always been appreciated by his bosses at Southampton. Until now. The Saints’ journey since returning to the Premier League in 2012 has been a rollercoaster ride. Highs and lows, a cup final, European jaunts and Great Escapes.…
The Championship has given us some fantastic promotion battles over the past few years, from Fulham and Cardiff City’s race for second spot two seasons ago, to the top of the table tussle between Norwich City, Sheffield United and Leeds United in 2018/19. But this season’s fight for a spot in the Premier League was…
Whenever Real Madrid are mentioned, an array of attackers spring to mind. Los Blancos are famous for their Galácticos and those individuals, with the exception of a few, usually operated in the final third of the pitch. Raúl, the original Ronaldo, Robinho, Cristiano Ronaldo, Gareth Bale, Karim Benzema. The list is impressive. Zinedine Zidane added…
The journey from Curitiba to the coastal town of Torquay certainly isn’t one of football’s more well-trodden paths, but then very little about Lucas Covolan’s career could be considered conventional. Torquay United’s globetrotting goalkeeper has taken the scenic route to the English Riviera – playing for teams as varied as South American giants Vasco de…
It’s one of the most important questions in football: if we expect our opposition to play in a certain way, what’s the most effective way for us to play against that? That’s what we at Twenty3 were trying to answer at this year’s Opta Pro Forum. The Forum is an event held by data provider…